“All children are gifted. Some just open their packages earlier than others” – Michael Carr

And some later. Sadly, some never get the opportunity to let their lights shine as brightly as it could. This is where miniMAX Performing Arts enters, stage left.

From helping young individuals discover their natural talents, through providing a safe, fun and stimulating environment to learn and express, to professional development of super talents – miniMAX’s dream has always been of making the arts accessible to everyone.

Furthermore, our impact on the South African educational system spans the talent development of thousands of learners, the inspiration of and skills transfer to hundreds of teachers and the inclusive empowerment of many schools and communities through the showcasing of amazing productions.

The ultimate cherry on the superhero cake, however, is the essential life skills and personal development that is part and parcel of the miniMAX offering. Because let's face it: not every child is going to build a successful career on stage. But every child benefits from a healthy self-esteem, great teamwork ability and a balanced outlook on life. This is the stuff future responsible citizens are made of - the stuff superheroes are made of. And you know we need that...

“Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.” – Christopher Robin to Winnie the Pooh


The Minimax team strives to be the spark, foundation and blueprint for the Creative Arts Industry and young individuals to become all they can be.


We aim to use the Creative Arts as the vehicle for imparting essential life skills which empower young people to become integrated and responsible citizens.


Minimax is built upon five value-pillars:

  1. Integrity
  2. Trust
  3. Teachable
  4. Loyalty
  5. Perseverance

These values form the core of the company's culture and are the foundation on which all our products and services are built.